My Story

I believe when it comes to choosing a personal service like a wardrobe stylist, knowing who is behind the brand matters the most.

I am Charline Zeroual, a wardrobe stylist who moved from France to the US ten years ago. I am a mompreneur of three little ones, a wife of a loving and supportive husband, a big sister, and the eldest daughter of my parents.

Six years ago, I decided to leave my marketing career to combine the two passions I have- people and styling. I wanted to focus on what really matters to me- making everyday people feel beautiful and confident because I truly believe that everyone deserves to feel good about themselves, no matter who they are, what they do, or where they come from. My company, Charline Zeroual, is a reflection of my personal values: creativity, passion, integrity, diversity, and environmentally conscious.

Fashion is the second most polluting industry globally. While my mission is focused on making a positive impact on people’s lives, I want to use my voice to promote awareness around sustainable fashion and create some consciousness of how much clothing we consume, where we are consuming from and how much it’s impacting our environment. I work closely with my clients to bring a positive change in our society by educating them on how to build and maintain a more conscious wardrobe.

After living with a minimalist maternity wardrobe for almost four years, I’ve come to realize that even with a smaller closet filled with good quality basics, I could look stylish, polished and even more confident as long as I knew how to mix and match what I already owned.

This learning process gave me the opportunity to identify what I had, what I liked and why, so I could build outfits that were tailored for my personal style and my new lifestyle needs.

I also realized how much clothing I consumed  for the past ten years. When I first moved from Paris to Atlanta, I remember how exciting it was every time I visited apparel stores. I wasn’t thinking about how much clothing I needed or how long I would wear them, I was shopping because of the constant new trends and great deals.  I was wrong…

My second Aha moment happened when I realized that my positive impact on the environment could actually be greater if I supported and consumed from more “sustainable brands.” Those brands who care about how they make clothes, the people who are making them and how it is impacting the environment.

I learned that fashion and sustainability can co-exist, it is all about defining your personal style and building a smart wardrobe accordingly.